Label Insight was founded in 2008, with the mission of helping consumers understand what’s in the products they use and consume. We began by building a platform to help brands and retailers better understand their own product data in order to pass that information along to consumers, giving them the power to make informed purchasing decisions.Today, Label Insight is the leading provider of SaaS data solutions providing powerful insights and strengthening the connections between CPG brands, retailers and consumers. Our cloud-based product data engine enables CPG brands and retailers to transform basic product data into smart attributes, providing a deep understanding of their product set. Label Insight offers an unmatched level of data, generating 15,000 attributes - such as nutrients and allergens - per product. These attributes serve as building blocks for a live view of data former than 300,000 products across 17,000 brands, totaling over 80% of the U.S. retail food and beverage market. Label Insight customers use this deep level of product data to provide greater transparency to consumers; maximize category growth potential; easily participate in industry and government initiatives; and create more connected omni-channel experiences. The company also works with the FDA, helping the agency develop and maintain the industry’s first scientifically accurate database of food ingredients, attributes and health claims.